Creative branding project for a modern flower brand centered around emotional storytelling and everyday human moments. The project includes visual identity design, packaging, typography, social media direction, and concept-driven brand messaging focused on creating a playful yet emotionally relatable customer experience.
client
Personal
year
'26
timeframe
2 Weeks
Design
Branding
Social Media
Problem
The client wanted to break away from the traditional luxury florist aesthetic and create a flower brand that felt more modern, relatable, and emotionally engaging for a younger audience. The goal was to position flowers as everyday emotional gestures rather than gifts reserved only for formal occasions.
Solution
To solve this, I developed a concept-driven brand identity centered around real-life situations, playful storytelling, and emotionally honest messaging. Through raw packaging aesthetics, expressive bouquet naming, and social-first visual direction, the brand was transformed into an experience that feels personal, casual, and culturally relevant.
